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Andrea Farinet

President

Economist, innovator and social psychologist

Prof. Farinet is Professor of Economics and Business Management at LIUC – Carlo Cattaneo University, where he teaches Relational Marketing and CRM, Sociology and Psychology of Consumption and New Digital Platforms. He holds a degree in Business Economics from Bocconi University and a degree in Political Science from the State University of Milan. He also holds a PhD in Business Economics from Bocconi. He taught marketing at Bocconi from 1984 to 2004 and directed the Master in Internet Business in 2001. He has also taught at the Milan Polytechnic, IULM and the University of Valle d’Aosta. Specialised in social psychology, he trained with prominent professors such as Charmet, Lai, Pagliarani and Lodovichi. He is a consultant and mediator for Italian and international companies and managers in innovative projects in the fields of Digital, Industry 4.0, ESG, Corporate Governance and CSR. He has worked as an advisor with leading scientific and cultural institutions, including the Italian Institute of Technology, the Mario Negri Institute and the Bracco Foundation. Author of the book ‘Socialing – A new balance between consumers, businesses and markets’ (Franco Angeli, 2015), since 2019 he has been President of the Fondazione Pubblicità Progresso and since 2022 Managing Director of the Consorzio Reggia di Monza. A television columnist for Mediaset, Rai and Sky, he is founder and president of the Socialing Institute. His passions include children, poetry, mountains, sailing and tai chi.

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